Just days after social networking giant Facebook and Reliance Jio joined hands in a Rs 43,574 crore or $5.7 billion deal, Jio’s online grocery delivery platform JioMart has gone online at select locations in Mumbai on the messaging platform. According to reports, the services are available at some locations on the outskirts of Mumbai — Navi Mumbai, Kalyan, and Thane. The products currently being offered on the platform include Reliance Retail’s private labels as well as sundry brands.
It is pertinent to note that the partnership gives Jio direct access to over 400 million users of WhatsApp. To begin with, ordering from JioMart is easy and one has to add JioMart’s WhatsApp number — 88500 08000 on their phones, post which JioMart will send a link to the user’s Whatsapp chat window, which is valid for 30 minutes. Some reports suggest that the JioMart app is likely to be introduced shortly.
Under the partnership, small vendors and local Kirana businesses will be able to register on JioMart — Jio’s small business initiative — and receive seamless orders through WhatsApp. It is pertinent to note that Facebook-owned WhatsApp now supports more than two billion users around the world and asserts that its platform is secured with end-to-end encryption by default.
One focus of Facebook’s collaboration with Jio will be creating new ways for people and businesses to operate more effectively in the growing digital economy. “For instance, by bringing together JioMart, Jio’s small business initiative, with the power of WhatsApp, we can enable people to connect with businesses, shop and ultimately purchase products in a seamless mobile experience,” David Fischer, Chief Revenue Officer and Ajit Mohan, VP and Managing Director, India, Facebook have said in a statement.
According to the social networking major, this investment underscores its commitment to India and its excitement for the dramatic transformation that Jio has spurred in the country. In less than four years, Jio has brought more than 388 million people online, thus, fueling the creation of innovative new enterprises and connecting people in new ways.
As of February 2020, the messaging app had amassed two billion users, up from 1.5 billion by the end of 2017, and has now become the most downloaded and favorite social messaging app of all time.
(With inputs from timesnownews)