On a night in June 2018, Harshvardhan Agarwal, a die-hard foodie, was watching a documentary on Netflix called Forks Over Knives. After watching the documentary, Harshvardhan, who had been a fond eater of food, felt gobsmacked about his food choices.
The documentary made him realize the adverse effects his food choices had on him and therefore the environment at large. He turned vegan overnight and decided to assist spread the message.
Next month, while on a trek to Grahan Valley in Himachal Pradesh, Harshvardhan wanted to eat something healthy, vegan, sugar-free and, delicious, which could energize him.
After returning home, he looked for existing snack bars that met his requirements and ticked all those boxes but came up empty-handed.
“When I found that space was scarce, I decided to make it myself. So, I hired a chef and a plant-based nutritionist, and need to work on developing recipes for our health bars,”
Harshvardhan tells, after a few years and a half R&D, he launched O’Greens in February 2020 with an investment of about Rs 7 lakh. An e-commerce platform, O’Greens sells energy balls and energy bars that are claimed to be one hundred pc vegan, naturally sweetened, and gluten-free.
“Everyone wants to try to something for his or her health and therefore the planet. But nobody possesses time to try to to it themselves. that’s once I thought why not create a product that provides perfect health to the person once they buy and eat, and at an equivalent time, contribute towards making the earth healthier,” says the Harshvardhan, adding that with every pack it sells, the startup plants one tree.
Apart from making the merchandise sustainable, he made sure that each one of its packagings was also made from recyclable materials. Additionally, he claims that the products have a period of 4 months.
The healthy journey
After college, Harshvardhan had joined his father in their closed corporation which was into cotton textiles. He worked there for 3 years.
However, it didn’t pique his interest. With a gaggle of friends, he started a food-tech startup in 2015 named YUH Foods which was primarily into selling into frozen foods and ready-to-eat products. the corporate wont to get its products manufactured via a partner then branded with its name.
“I always wanted to try to something which will create an impression or make a difference. But I couldn’t see myself providing any value in what I’m doing. that’s once I watched the documentary as recommended by my friend which changed me overnight. I found my calling then,” recalls Harshvardhan.
The team had to face challenges in making the feel, binding, and therefore the taste right, and ensuring the products had an honest period. But soon after he launched O’Greens, the coronavirus pandemic hit. However, the team sees this as a blessing in disguise.
“Earlier, we had to teach people to eat healthy food. With COVID-19, people are educating themselves now as they need to become aware of their bodies and families. They know what’s healthy. Thus, we are seeing more people join the health revolution. Today, we just need to educate people on the advantages of our product and that we are already seeing a rise in demand for our product,” adds the founder.
Apart from its website, O’Greens products also are available in other online marketplaces like Amazon, Flipkart, Snapdeal, Urban Platter, Healthkart, and Healthmug.
consistently with a 2017 IBEF report, the Indian food, and grocery market is that the world’s sixth-largest with retail contributing to 70 percent of the sales. While there are other players like Flat Tummies, Yoga Bars, Healthy Buddha, and Unibic, Harshvardhan claims his products to be purest, healthiest, and therefore the most sustainable of all of them.
He further adds that he has applied for the organic certification for its products. consistent with the founder, the products are manufactured during a solar energy-powered unit in Aurangabad. As of today, a complete of seven people work for O’Greens.
The major ingredients for the products include pistachios, almonds, dates, and saffron that benefit the general physical and mental wellbeing of the buyer. Elaborating on an equivalent, Harshvardhan explains, “For example, pistachios are the simplest stress-busting nuts ever.
We use it along with side saffron which is a moment mood enhancer.” O’Greens has fulfilled over 1,000 orders so far across India and claims to be growing one hundred pc month-on-month. The startup is in talks with the distributors within the US and therefore the UK and is hoping to export to those countries by Diwali this year.
It will even be launching a replacement range of flavors and products on to the market by the top of this year.
(with inputs from yourstory)